How to use Google to track down your dream watch!

How to use Google to track down your dream watch!

If you’re anything like me, you might have a specific watch that you want to add to your collection. When I say “specific watch” I mean specific watch, as in there’s only one like it in the world. Watches like Paul Newman’s Daytona, President Eisenhower’s Day Date, the Dalai Lama’s Patek, or in my case, Neil Peart’s long lost and then found Patek 5107J.

I’ll go into the story about why I’m after that particular watch at a different time, but I will tell you one of the tricks I use to help me in my quest.

I’m a big fan of Google Alerts. I found out about them from Tim Ferriss in his networking tips. Tim would set alerts to get updates on people who he was trying to network with and then he had a reason to reach out and congratulate them on their most recent business deal or whatever.

I figured if Tim could use Google Alerts to stalk executives I could use it to track down watches. Google has the most data and honestly if anything gets posted online Google probably knows about it.

So here’s how it goes.

Go to in your browser.

  1. Enter a search term for the topic you want to track. ...

  2. Choose Show Options to narrow the alert to a specific source, language, and/or region. ...

  3. Select Create Alert.

  4. Sit back and let Google notify you of any updates.

If you need help finding a specific watch, please let me know at I would be happy to assist you.